![]() ![]() No one can try to con a customer at this age because he/she will find out the truth and choose another alternative product. ![]() Salespeople would leverage this fact in their favor. Selling has changedĪnother critical factor that makes the book relevant is that we live in an age of information parity.Ī long time ago, the sales world had customers who knew almost nothing about the product. With this crucial understanding in mind, the book, To Sell is Human, has become a useful read for anyone. We are “selling” to other people that our vision for doing something is the right one. Parents persuade their children to help out at home. Managers influence their employees to do something new. Persuading and influencing others has become a part of our lives. Everyone is involved in sales in some way or the other. ‘To Sell Is Human’ Book Summaryĭaniel Pink’s ‘To Sell is Human’ begins by expanding the common understanding of the word “selling.” Selling isn’t limited to salespeople. Using modern pitches, learning techniques and from theatre can be beneficial. ![]() Selling is everybody’s job these days, and you can do well if you know the ABCs of sales – Attunement, Buoyancy and Clarity. His work is available in 33 languages which speak volumes of the author’s reach. ![]() So far, he has written six books, including The New York Times bestsellers Drive and A Whole New Mind. He spent his early years in Columbus, Ohio. ![]()
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